Every year, major sporting events bring millions of fans together, creating a perfect opportunity for brands to connect with new audiences. Whether it’s the Super Bowl, UEFA Champions League, Wimbledon, or the NFL Drafts, these global moments attract massive attention, both in person and online. But with so many brands competing for the same eyeballs, […]
<p>The post More Than Just a Game: How Sports Ads Can Build Brand Loyalty first appeared on PPC Hero.</p>
When it comes to maximizing your revenue and making sure that your marketing dollar is put to good work for your business, nothing is more important than PPC budget management. Here is why budget management is a significant factor in PPC campaigns: Setting Your PPC Budget A clear financial plan is an extremely important asset […]
<p>The post How to Set and Manage a PPC Budget first appeared on PPC Hero.</p>
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale […]
<p>The post Are Pinterest Ads Worth It? first appeared on PPC Hero.</p>
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences […]
<p>The post Remarketing Strategies with Automated Nurturing Sequences in Google Ads first appeared on PPC Hero.</p>
Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns
Best Practices for Credit Management in an Automated AR Environment
Advanced Google Ads Techniques To Master In 2024
In today’s digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole campaign. It goes into detail about how to use Google Ads ad extensions effectively to […]
<p>The post How To Create Compelling Ad Extensions In Google Ads first appeared on PPC Hero.</p>
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of PMax marked a major shift in the world of PPC advertising. Until that point, advertisers […]
<p>The post Why is the PPC industry divided over Performance Max? first appeared on PPC Hero.</p>
Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will cross a whopping value of $276.7 billion by 2025. That’s why need to invest in […]
<p>The post How Can Data-Driven Insights Supercharge Your Social Media Advertising? first appeared on PPC Hero.</p>
In recent years, YouTube Shorts has emerged as the fastest-growing short-form video platform, revolutionizing the way users consume content. With 70 billion daily views in 2024—a 40% increase from the previous year—and 70% of YouTube watch time coming from mobile devices, Shorts has become a powerhouse for engaging modern, mobile-centric audiences. But here’s the challenge: […]
<p>The post Why Contextual Advertising is the Future of YouTube Shorts first appeared on PPC Hero.</p>
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader at Aimers agency, where we’ve spent over a decade managing $30M+ in ad spend for […]
<p>The post 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC first appeared on PPC Hero.</p>
