Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel […]
<p>The post What Does a Full Funnel Strategy for Meta Ads Look Like in 2025? first appeared on PPC Hero.</p>
If Google pulled the plug on keyword targeting tomorrow…Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in the game—and actually thrive—you have to rethink how you approach your campaigns. Because in 2025, […]
<p>The post The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords first appeared on PPC Hero.</p>
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What’s clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on […]
<p>The post The Role of AI in PPC: Magic or Overrated? first appeared on PPC Hero.</p>
Jumping Into Fun: Discovering the Magic of Party Rentals
Create beautiful emails in half the time with AWeber’s new Magic Links
Discover the Magic of Immersive Entertainment Experiences with Vortex International
Workplace Trends in 2023 and Role of Technology in Maximising Engagement and Productivity
The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting strategies that prioritise privacy, leverage first-party data, and harness audience intelligence in innovative ways. But let’s pause for a moment—what comes to mind when you think about Microsoft Advertising? If your immediate […]
<p>The post Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions first appeared on PPC Hero.</p>
Maximize Efficiency with Microsoft Intune Asset Management Solutions
From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience
The death of third-party cookies: How to future-proof your strategy for a cookieless world
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Every year, major sporting events bring millions of fans together, creating a perfect opportunity for brands to connect with new audiences. Whether it’s the Super Bowl, UEFA Champions League, Wimbledon, or the NFL Drafts, these global moments attract massive attention, both in person and online. But with so many brands competing for the same eyeballs, […]
<p>The post More Than Just a Game: How Sports Ads Can Build Brand Loyalty first appeared on PPC Hero.</p>
When it comes to maximizing your revenue and making sure that your marketing dollar is put to good work for your business, nothing is more important than PPC budget management. Here is why budget management is a significant factor in PPC campaigns: Setting Your PPC Budget A clear financial plan is an extremely important asset […]
<p>The post How to Set and Manage a PPC Budget first appeared on PPC Hero.</p>
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale […]
<p>The post Are Pinterest Ads Worth It? first appeared on PPC Hero.</p>
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences […]
<p>The post Remarketing Strategies with Automated Nurturing Sequences in Google Ads first appeared on PPC Hero.</p>
Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns
Best Practices for Credit Management in an Automated AR Environment
Advanced Google Ads Techniques To Master In 2024
In today’s digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole campaign. It goes into detail about how to use Google Ads ad extensions effectively to […]
<p>The post How To Create Compelling Ad Extensions In Google Ads first appeared on PPC Hero.</p>
