Category Archives: Advertising

The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.

<p>The post 6 PPC Myths Every Advertiser Should Stop Believing first appeared on PPC Hero.</p>

Related posts:

ChatGPT Ads Are Here: Everything We Know So Far Common Property Law Myths (and What the Law Actually Says) Is Outsourcing Only for Certain Tasks? 5 Myths That Could Be Holding Your Business Back The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust

Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard design and the pop-ups that follow you across every campaign setup screen are designed to […]

<p>The post Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success first appeared on PPC Hero.</p>

Related posts:

6 Common Pitfalls to Avoid When Dealing with Criminal Charges Avoid Common Pitfalls: Hiring the Right Developers for Your Startup Common Trade Finance Pitfalls and How to Avoid Them Avoid These Common Pitfalls When Moving Your Business to France

I’ll be honest, I nearly did what I always do at conferences. Head down, agenda in hand, power-walking between talks, grabbing a tea on the go. But this time at Hero Conf and brightonSEO, I did something different. I stood still. And it turns out, that was the best decision I made all day. Walking […]

<p>The post The Power of Standing Still: My Hero Conf and brightonSEO April 2026 Recap first appeared on PPC Hero.</p>

Related posts:

brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk Everything You Need to Know About Hero Conf UK 2026 Apply for a free Hero Conf ticket!

Your campaigns are better than your data says they are. Or worse. The problem is, you genuinely don’t know which and that’s the real crisis facing performance marketers today. We’ve entered an era where the foundational measurement layer most advertisers rely on is fundamentally broken. Browser-based tracking, the backbone of digital advertising since the pixel […]

<p>The post Why Server-Side Tracking Is No Longer Optional for Paid Media first appeared on PPC Hero.</p>

Related posts:

Navigating the Paradigm Shift from Keywords to Conversations in Paid Media 7 reasons the Paid Media Manager is more vital that ever Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026 Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers can hear about new product announcements and Google showcases real-world case studies from businesses using their products. Back in 2025, we were introduced to AI Max for Search campaigns, Asset Studio, […]

<p>The post Google Marketing Live Key Takeaways – What the PPC Industry Needs to Know for 2026 and Beyond first appeared on PPC Hero.</p>

Related posts:

Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More The Important Takeaways from Google I/O 2024 Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France Advanced Google Ads Techniques To Master In 2026

The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.

<p>The post ChatGPT Ads Are Here: Everything We Know So Far first appeared on PPC Hero.</p>

Related posts:

ChatGPT Shopping, Product Feeds & the Future of Discovery ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else ChatGPT for Marketing: How This AI Tool Will Impact Agencies Draft, Send, and Analyze. All From ChatGPT

Like many freelancers, my origin story stemmed from seeking the elusive “work-life balance” we dream of after having a family, but before then I was a Senior PPCer at a North East UK digital agency. I had grown the PPC team from 3 staff to 10 over the space of 4 years, and I was […]

<p>The post What I learned when making the jump from salaried to self-employed PPC Manager first appeared on PPC Hero.</p>

Related posts:

Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years 5 Straightforward Ways To Go From Employed To Self-Employed Self-Employed IRA 101: Is It The Right Strategy For You? The Unique Benefits A Physician Can Enjoy While Being Employed

Most PPC managers treat budget changes like a dial. Turn it up, get more sales. Turn it down, save money. The reality inside Google Ads is messier, slower, and a lot more expensive when you get it wrong. Pacing is not a setting. It is a behavior the system learns, and every edit teaches it […]

<p>The post Google Ads Budget Pacing Explained first appeared on PPC Hero.</p>

Related posts:

Roof Replacement Costs Explained: What to Expect for Your Budget How to Maximize Google Ads Results With a Low Budget The EU Data Act Explained: What Entrepreneurs and Startups Need to Know The Pros and Cons of Gravity Roller Conveyors Explained

Solving the Search Paradox for High-Ticket B2B Lead Generation Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes it’s because most of the Google Ads best practices they know about were designed for the B2C market, with […]

<p>The post Why B2B Google Ads Fail (Even When You Do Everything Right) first appeared on PPC Hero.</p>

Related posts:

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns Why AI Transformations Fail When Companies Overlook the Human Factor Leveraging Google Ads for Local Businesses: Tactics to Dominate Your Market From Price Comparison Pioneer to Google CSS Expert: How to Dominate Your Niche on Google Shopping