AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What’s clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on […]
<p>The post The Role of AI in PPC: Magic or Overrated? first appeared on PPC Hero.</p>
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