Category Archives: E-mail Marketing

The new Workflow automations feature makes it easier than ever to build email funnels that are flexible, personalized, and that drive results.

Whether you’re onboarding new clients, sending event reminders, or sending targeted promotions, you’ll have a clear view of how everything flows — and confidence that it’s working.

Zoom in to work on the details, zoom out to see the full journey, and safely publish updates without disrupting what’s already live.

This is the best email automation experience on the market — it gives you more control and less complexity. With Workflows, you’ll turn big-picture ideas into organized, effective journeys that run exactly how you want.

And it’s available now in Beta.

What is Beta?

Workflow automation is live and fully functional, but we’re still adding a few finishing touches. Your feedback helps shape what’s next — and gives you early access to features that’ll power your email marketing for the long haul.

Jump in now and be part of shaping the future of email automation.

Create smarter email funnels today. 

What Workflow automations can help you achieve

💰 Grow your sales

Are you getting the most out of every sale?

With Workflow automations, you can automatically recommend related products, upgrades, or services based on what each customer buys. Create branching paths to tailor follow-up offers, so people only see what’s most relevant to them — and are more likely to buy again.

📢 Get more views on your latest content

Is your best content getting buried in the feed?

With Workflow automations, you can automatically email subscribers when you publish a new blog post, YouTube video, or podcast episode — or anything with an RSS feed. Keep the momentum going by sending more content to engaged subscribers, while following up with those who didn’t open the first message.

More eyes on your content. Less work to get it there.

💸 Increase affiliate commissions

Are your affiliate offers landing in the right inbox — or getting ignored?

With Workflow automations, you can tag subscribers based on what they click and automatically guide them into sequences that promote the most relevant products. Every offer feels more personal, more timely — and more likely to convert.

Make your affiliate emails feel less like ads, and more like recommendations that get results.

📅 Book more events or coaching sessions

Ever had a client sign up or an event sell out — only to have half the people show up?

With Workflow automations, you can set up a sequence of timely touchpoints to boost attendance and engagement. As the date approaches, automatically send a confirmation email. Confirmed attendees get reminder emails to stay on track, while anyone who hasn’t confirmed receives follow-up nudges to lock in their spot.

🔥 Nurture your warmest leads — and turn interest into bookings

Are potential clients engaging with your content but not taking the next step?

With Workflow automations, you can create follow-up sequences that build trust and guide leads toward booking a call or signing up for your program. Trigger emails based on what the click in your email, freebie downloads, or previous interactions — and keep the conversation going until they’re ready to commit.

Stay top of mind and turn warm leads into paying clients — without the follow-up stress.

Start automating smarter — today

Workflow automations are available now in Beta, and there’s never been a better time to try them out.

You’ll get early access to the most intuitive, flexible automation experience on the market — and start seeing results faster. Whether you’re building your first funnel or improving an existing one, Workflow automations help you save time, stay organized, and send emails that actually move people to act.

You’re just one workflow away from saving time, boosting sales, and turning automation into real results. Join the Beta today.

👉 Try Workflow automations today

The post [Beta] Workflow Automation: Smarter Funnels, Without the Complexity appeared first on AWeber.

Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold.

That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions. 

>> Integrate Facebook Leads Ads with AWeber now

Here’s how this new feature helps small businesses grow and engage their audience more efficiently than ever before.

Instantly Add and Nurture New Leads

Every second counts when following up with a potential customer. With the direct integration between Facebook Lead Ads and AWeber, leads are automatically added to your email list the moment they sign up, no manual entry required.

This means you can eliminate delays, reduce errors, and save time.

By capturing leads in real time, you can set up automation to send a welcome email or offer immediately, keeping your brand fresh in their minds.

Just ask the folks behind the Whiskey Business Newsletter: They’re using Facebook Lead Ads directly integrated with AWeber to earn new leads for just $0.67 each, and nurturing them automatically with AWeber’s automated workflows.

Personalize Your Follow-Up for Higher Conversions

First impressions matter, especially when it comes to email marketing. With AWeber’s automation tools, you can send highly personalized emails to new leads the moment they sign up.

For example, you can:

Send an instant welcome email thanking them for signing up.

Share an exclusive discount or offer to encourage a first purchase.

Deliver a lead magnet (eBook, checklist, webinar, etc.) they requested.

Kick off a nurture sequence that gradually builds trust and engagement.

Since these emails are triggered automatically, you never miss an opportunity to connect with a potential customer when they are most interested in your brand.

Increase Sales Without Extra Work

Engagement leads to conversions. By automating follow-ups and strategically sending promotional content, you can turn leads into paying customers without the extra effort.

AWeber’s powerful segmentation and automation let you:

Target new leads with special offers based on their interests.

Send educational content that nurtures leads toward a purchase.

Remind inactive leads to take action with follow-up emails.

Instead of spending hours crafting individual emails, AWeber does the work for you, guiding your leads down the sales funnel automatically.

Save Money by Cutting Out Third-Party Connectors

Many businesses rely on third-party tools like Zapier to connect Facebook Lead Ads with their email platform. While these tools are useful, they come with extra costs, additional setup, and potential integration issues.

With AWeber’s direct integration, you can eliminate third-party fees and save money. This means more money in your pocket and less hassle managing your marketing tools.

How to Get Started in Minutes

Setting up the Facebook Lead Ads integration in AWeber is simple. Here’s how:

Connect your Facebook account in AWeber.

Select your Facebook Lead Ad form to sync with your email list.

Map your form fields to match AWeber’s email list fields.

Turn on automation and start engaging new leads instantly.

No technical skills required. Just a few clicks, and you’re ready to grow your audience effortlessly.

Start Growing Your Email List Today

If you’re using Facebook Lead Ads (or considering it), this integration is a must-have. With automatic lead capture, personalized follow-ups, and increased conversions (all without third-party costs) you’ll save time, grow your audience, and drive more sales.

Ready to put your Facebook ads to work? Set up the integration today and start turning leads into loyal customers.

Get Started with the Facebook Lead Ads Integration →

The post NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration appeared first on AWeber.

What if your weekly newsletter just… wrote itself?

Meet the Newsletter Assistant. Every week, it proactively crafts the perfect newsletter in your voice, using your content, your style. No prompts needed.

Just add your website, and watch as it learns exactly how you write, down to your favorite sign-off. Need changes? Simply talk to it like you would a team member. 

‘Make it shorter.’ ‘Add more about this.’ ‘Include a link for this.’ Done.

The best part? While you’re running your business, it’s already working on next week’s newsletter. A quick review, any tweaks you want, and you’re done. Minutes, not hours.

“I LOVED the new newsletter assistant! With virtually no guidance, I was able to “pop” out a newsletter for my list in no time at all. Very little editing too!”

-Thomas S.

Automate your weekly newsletter creation

Email marketing is one of the most powerful tools for growing a business, but it’s also time-consuming. Writing engaging content, staying consistent, and coming up with fresh ideas can feel like a full-time job. The Newsletter Assistant takes that off your plate by handling the heavy lifting for you.

How It Works:

✅ Learns your voice – The assistant studies your past emails, website, and writing style to generate content that’s authentic to you.

✅ Drafts your newsletter automatically – Whether you need a fresh email or a refined version of an idea, the assistant provides a complete, ready-to-send draft.

✅ Reminds you when it’s time to send – When it’s time to send a newsletter each week, you’ll have a draft waiting for you in your inbox.

✅ You stay in control – Edit as much or as little as you want. If the draft looks good, you can schedule  or send it immediately.

This means saving valuable hours every week without sacrificing the personal touch that makes email marketing so effective.

“The Newsletter Assistant went to my website and learned the way I wrote. When I saw how it wrote my next newsletter, I was amazed. It did sound like me but better.”

-Jean T.

Proven to Get More Engagement

But, this isn’t just about saving time, it’s about better results. We put the Newsletter Assistant to the test by using it to generate versions of our own email newsletters. Then, we split-tested them against emails written by us.

The results?

📈 Higher Open Rates – More people opened emails written by the Assistant.

🔗 Double the Clicks – Assistant-generated content led to 2x engagement.

😍 87% Positive Sentiment Score – Readers preferred the Assistant-written emails over the ones we wrote ourselves.

That means the Newsletter Assistant isn’t just a shortcut—it actually helps you create emails that connect with your audience more effectively.

Be One of the First to Try It

AWeber, short for “Automated Web Assistant,” was founded almost 27 years ago with one goal: make email marketing fully automatic. Today, that vision has come fully to life with the Newsletter Assistant. Be one of the first to experience the future of email marketing.

The post Your Automated Newsletter Assistant: From Draft to Send in Minutes appeared first on AWeber.

Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you’re making small tweaks or experimenting with bold new strategies, automations with version control ensures you’re in the driver’s seat, every step of the way.

From streamlined editing to auto-saving your work, these enhancements were designed to eliminate the stress of managing automations and give you more time to focus on what really matters, connecting with your audience. Here’s a closer look at how these updates can transform your email marketing experience.

Freedom to Experiment with Versioning

One of the most exciting enhancements is the introduction of automation versioning. Imagine being able to tweak and refine your automations without worrying about accidentally disrupting the live version that’s already running. Now, that’s possible.

Automation versioning lets you create and test new versions of your workflows in a secure, controlled environment. You can experiment with different timing, messaging, or sequences without fear of breaking what’s already working. When you’re confident in the changes, you can easily publish the updated version with just a click.

This feature isn’t just about flexibility, it’s about control. It empowers you to optimize your email campaigns while keeping your live workflows intact. No more sleepless nights wondering if an edit might throw off your subscriber journey.

Key Benefits:

Safe and easy editing of automations without affecting the live version.

Freedom to test new strategies and ideas confidently.

Simple publishing or discarding of edits with one click.

Never Lose Work Again with Auto-Saving

Few things are more frustrating than losing work due to a browser crash, accidental tab closure, or an unexpected power outage. That frustration is now a thing of the past, thanks to the new auto-saving feature.

Every change you make in your automations is automatically saved in real-time, ensuring your hard work is never lost. You can focus on refining your campaigns without constantly hitting “save” or worrying about interruptions.

This feature works quietly in the background, giving you one less thing to think about. It’s a small but mighty update that makes a huge difference in your workflow.

Key Benefits:

Real-time auto-saving for seamless editing.

No more anxiety about losing progress due to technical hiccups.

More time to focus on creating impactful automations.

Stay Organized with the New Automation Checklist

Launching an automation can sometimes feel like juggling a dozen moving parts. Did you write every email? Are the triggers in place? Is the timing correct? Forgetting even one small detail can lead to less-than-ideal results.

The new automation checklist removes the guesswork by helping you ensure all your bases are covered before you go live. It highlights incomplete tasks or steps you might have overlooked, giving you the confidence to launch with ease.

By using this simple but effective tool, you can avoid embarrassing mistakes and deliver a seamless experience to your subscribers every time.

Key Benefits:

Clear visibility into what’s incomplete before publishing.

Confidence that your automation is ready to run.

Fewer mistakes and smoother launches.

Full Control with the On/Off Toggle

Sometimes, you need to pause an automation without losing your progress. Whether you’re troubleshooting, making edits, or simply need to pause a campaign temporarily, the new On/Off toggle makes it quick and easy.

With just a click, you can stop or start your automation at any time. This gives you full control over your campaigns and the ability to adapt to changes or emergencies as needed.

Key Benefits:

Instantly pause or restart automations.

Maintain complete control over your workflows.

Adapt to changing circumstances without disrupting your audience’s experience.

Clear Tracking of Subscriber Positions in Your Workflow

Deleting a Wait Action in an automation can sometimes cause chaos, especially if subscribers are already queued at that step. With the new placeholder card feature, you’ll always know exactly where your subscribers are in the workflow, even if the Wait Action has been deleted.

Instead of moving subscribers to the end of the automation by mistake, this feature ensures they remain in the correct sequence, reducing confusion and helping you avoid costly errors. It’s a small addition that makes a big impact on how you manage your campaigns.

Key Benefits:

Visual placeholders for deleted Wait Actions.

Handle deleted wait actions with ease.

Reduced errors and smoother transitions when editing automations.

Additional Updates for a Smoother Workflow

Easily Name and Save Your Campaigns

Forget to hit the save button? That’s no longer an issue. The improved experience for naming campaigns now ensures your campaign name is automatically saved as you go. No more backtracking to re-enter names or wondering if your edits were captured.

Copy Messages in One Click

Duplicating emails just got easier. When you copy a “Send Message” action in an automation, the message itself is now copied along with it. Previously, this action would create a blank “Send Message” card. This time-saving improvement helps you move faster when building or expanding your automations.

How These Enhancements Make You the Hero

At the heart of these updates is a simple goal: to make automation easier, more intuitive, and less stressful for you. Whether you’re a seasoned marketer or just getting started, these new features were designed with your needs in mind.

Automation versioning gives you the confidence to experiment, auto-saving protects your progress, and the checklist ensures every detail is accounted for. Combined with the On/Off toggle and other improvements, these tools empower you to create campaigns that engage your audience and drive results without the headaches.

These updates help you focus on your big-picture goals: growing your audience, nurturing relationships, and achieving success in your email marketing. You’re the hero of your story, and these tools are here to guide you toward success.

Start Simplifying Your Automations Today

With these new enhancements, managing automations has never been more seamless. Whether you’re refining a campaign, testing a new idea, or pausing an automation, these updates put you in control.

Don’t wait to explore the possibilities. Dive into your automations today and experience the difference these features can make.

The post Simplify, Test, and Perfect: Introducing Email Automation with Version Control appeared first on AWeber.

Running a small business can feel pretty isolating, can’t it? The long hours, endless decisions, and constant second-guessing—all while flying solo. It’s easy to feel like you’re the only one navigating this wild journey. But here’s a little secret: you don’t have to go it alone! 🙌

Why Small Business Owners Often Feel Isolated

The day-to-day grind of running a business means you’re wearing multiple hats—owner, marketer, customer service, and more. And while it’s rewarding, it can leave you feeling like you’re on an island. The pressure is real. There’s no “team” to bounce ideas off of, no co-workers to share the wins and struggles with, and the weight of every decision falls squarely on your shoulders. This kind of isolation isn’t just frustrating, it can hold you back. But here’s the good news—community can change all that.

Why Community Matters for Small Business Owners

Having a community of like-minded entrepreneurs around you is one of the most powerful resources you can tap into. Not only does it help ease the feeling of isolation, but it gives you a support system to lean on, learn from, and celebrate with!

Feel Connected: It’s amazing what happens when you connect with others who get it. Sharing your journey with fellow small business owners can instantly make you feel less alone and remind you that many others are facing the same challenges.

Get Out of Your Own Head: We’ve all been there—stuck in a loop of second-guessing. Sometimes all you need is someone else’s perspective to find clarity and boost your confidence. A community can be the perfect sounding board for your ideas.

Receive Encouragement and Support: Whether you’re celebrating a win or feeling stuck, having a group of peers who can lift you up or provide feedback is a game-changer. Your community becomes your cheerleaders, mentors, and problem solvers—all rolled into one!

Actionable Ways to Overcome Isolation

Ready to start building a community of your own? Here are a few steps to get you started:

Join Online Communities: Online spaces are great for connecting with other business owners from around the world. (Psst, have you checked out the AWeber Community yet? 😉) Whether you’re looking to chat about marketing strategies or just want to vent about the entrepreneurial rollercoaster, online communities are a goldmine for connection and support.

Attend Local Meetups or Networking Events: Face-to-face interactions can do wonders for fighting isolation. Look for local business meetups or networking events where you can swap stories, learn from others, and maybe even spark some collaborations.

Find Accountability Partners: Having an accountability partner is like having a built-in cheerleader. Find a fellow small business owner and check in regularly to share progress, challenges, and goals. Sometimes just knowing someone is in your corner is all the motivation you need!

Connect with Experts and Mentors: Don’t hesitate to reach out to industry experts or mentors for advice. Webinars, online coaching, and even quick chats with seasoned professionals can open up new perspectives you may not have considered.

Introducing the AWeber Community

If you’re feeling isolated, stuck, or just need a little extra support on your small business journey, we’ve got the perfect solution—introducing the AWeber Community! 🎉

We designed this space for small business owners like you to connect, learn, and grow together. Inside, you can:

Gain inspiration from fellow entrepreneurs and hear about their real-world experiences.

Learn from marketing experts to help take your email campaigns to the next level.

Ask questions, share ideas, and find support for all the unique challenges you face as a small business owner.

Get involved in shaping the future of AWeber with feedback that we value and listen to!

Don’t Go It Alone—Join the AWeber Community Today!

Your next big idea could be just one conversation away. So, why wait? Jump in and be part of a community of small business owners who are passionate, driven, and ready to help each other succeed. 🚀

Our Amazing Customer Solutions Team

And don’t forget, our in-house Customer Solutions team is here for you! Whether you need help setting up your next campaign, optimizing your email strategy, or just have a quick question, our team is ready to support you every step of the way. Reach out via live chat, phone support, or email—whichever suits you best!

What are you waiting for? Let’s build something amazing together!

See you in the AWeber Community!

The post Feeling Isolated as a Small Business Owner? You’re Not Alone—Find Your Community! appeared first on AWeber.

For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, there’s a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns.

What Is Google One Tap?

Google One Tap puts an end to juggling multiple passwords, waiting for verification emails, and filling out lengthy forms. Whether creating a brand-new account or logging back in, a single tap grants immediate access using your trusted Google credentials.

How Does It Help You?

Faster onboarding for new customers:
Instead of wrestling with email confirmations or password requirements, you’ll move directly into exploring features that help grow and engage your audience. This means no downtime between deciding to start and actually rolling up your sleeves to create and send compelling content.

Quicker login for existing customers:
For existing users with an email address matching your Google email, logging back in can be done in a blink. If memory lapses around passwords have ever slowed you down, those days are over. A simple tap reconnects you with the tools and insights you rely on, so you can immediately focus on building relationships with subscribers.

Where to Find It

Google One Tap is now in place throughout the new account creation experience, as well as on login pages. Whether you’re new or returning, there’s no need to search. Just look for the prompt to sign in or sign up with Google.

Reduced Setup Time, More Immediate Value

The less time spent wrestling with accounts and credentials, the more time that can be dedicated to understanding your audience, crafting targeted messages, and analyzing performance. By eliminating steps, Google One Tap helps ensure every click you make counts.

Security You Can Trust

This streamlined approach leverages Google’s secure authentication protocols, providing both convenience and peace of mind. Gain quick access while keeping your data protected.

Get Started Instantly

See just how easy it is. With Google One Tap, you’re only one step away from managing, growing, and optimizing your email marketing—starting now.

The post Fast login with Google One Tap appeared first on AWeber.

Keyboard shortcuts have become ubiquitous. They are indispensable tools that help everyone navigate their digital environments with speed and ease. Now you can use one more keyboard shortcut to add some personality and fun to your AWeber emails and landing pages with ease: introducing the inline emoji-picker.

Simply type ‘:’ and begin your search, the inline picker will refine based on your text. Choose your emoji and that’s it, it’s that easy!

Here’s how we’ve incorporated even more keyboard shortcuts throughout the AWeber platform to help you seriously speed up your workflow:

🗺️ Navigation Shortcuts

You can navigate to different pages and features in your AWeber account using super handy keyboard shortcuts. Need to start creating a message? Hit “Shift + M”. Want to head to Reports to check the stats on your most recent email? Simply Hit “R”!

Here’s a super handy Cheat Sheet you can print out and keep by your computer.

✨ The Slash Menu

Type “/” on any new line in our Message Editor to quickly add new elements or to write with AI. Navigate up and down the menu with your arrow keys and hit Enter to make your selection. This handy shortcut can seriously speed up your creation process.

💇 Styling Shortcuts

Keyboard shortcuts are an effective way to style your message as you see fit without having to click extra buttons. The shortcuts used will vary depending on if you’re using a Mac or Windows device.

💅 Markdown Keyboard Shortcuts

Want to take your text formatting and styling to the next level? Say hello to Markdown. Markdown is a text-to-HTML language used for quickly formatting and styling text. Type a hashtag to get an H1 or two hashtags for an H2. Need a blockquote? Type a right angle bracket (>).

Check out some of the other things you can do with Markdown in action below ⬇️

Getting used to keyboard shortcuts takes a bit of practice, but the benefits are well worth the effort. Start by learning a few essential shortcuts that you use frequently, like Ctrl + C for copy, Ctrl + V for paste, and Ctrl + S for save.

The post [New Feature] Inline emoji-picker and more keyboard shortcuts appeared first on AWeber.

I can’t think of anything to write.

Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about.

Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.)

But when your emails stall, you can’t make connections with your subscribers. You can’t sell. You can’t gather feedback from your audience. You’re leaving money on the table!

Never waste time trying to think of a topic when you should be writing. Here are 8 brainstorming techniques that will help you create a list of topics for future emails.

Quick Notes on Brainstorming

First things first: Let’s go over a few quick notes re: brainstorming.

Coming up with ideas for your content is serious, but don’t get too caught up on producing the perfect idea right away. If you’re too critical, you won’t get anything written down. You never know what a random word now could make you think of later. Keep a positive mindset and be open to any and all ideas.

Don’t worry too much about following the rules. Brainstorming is all about creativity and finding whatever method works best for you. While one person might do well with a structured brainstorming process, another might thrive with a loose, free-flowing idea session.

The important thing to remember about brainstorming ideas for your email campaigns is that you’ll want to stay open-minded throughout your process . . . regardless of what that looks like.

Next, let’s start looking at a few specific brainstorming techniques you can try in order to get the ideas flowing.

Brainstorming Techniques for Stellar Email Ideas

Before we jump in, let’s talk about AI (I know, I know). Copywriter extraordinaire Eddie Shleyner said, “AI may eventually replace some writing. But it cannot replace writers, people, everything we know and feel and emote.”

I agree.

I don’t think AI will replace the human touch any time soon, but it can be a super valuable unblocker. Our AI Writing Assistant, built directly into the AWeber message editor, can be a great brainstorming resource when you’re stuck on what to write about, a new word to describe something, or how to hit the tone you’re looking for.

Check it out and keep it in your brainstorming arsenal so you can get back to what you love faster.

Okay, on to the techniques.

Brainstorming Technique #1: Word Association

Start with one or two words related to a broad topic, and write down anything they make you think of. Let your inner editor rest for a bit and just jot down whatever ideas and words come to mind. If you need help, try a tool like Visuwords to get the process going.

Don’t overthink things or worry about explaining how the words are related (at least right now.) Instead, let the ideas flow and see what interesting concepts naturally arise.

Image source: Search Engine Land

Brainstorming Technique #2: Mind Mapping

This is a similar concept to the word association technique. Start with a word in the middle and draw lines outward to the ideas that word sparks. Mapping helps you visually process your ideas and decide which ones are the strongest.

Image source: CoSchedule 

Brainstorming Technique #3: The Medici Effect

If we can figure out how things are connected, sometimes we can borrow solutions or ideas from another field to solve our own problems. Look for parallels around the issues you’re facing in different areas — like your personal life or at work.

For example: Did you recently overcome a challenge at work that taught you a lesson or provided some new perspective on an issue? How can you share that experience as a story that may help your audience with their biggest pain point? You might have come to a solution that would make for a brilliant email campaign.

Brainstorming Technique #4: Blind Writing

Just. Don’t. Stop.

You don’t need a plan of attack or an outline for this — just put words on a blank page, no matter what they are. You never know what will spark an idea, and writing anything is the first step to writing something good.

Set a timer and challenge yourself to keep writing for however long you want. You may be surprised how much you can get down on paper in a short window of time.

Brainstorming Technique #5: Challenger

Make a list of your assumptions (about your customers, your content, your format, etc.) and then challenge them one by one. You might think you already know the best way to do something, but we don’t make progress by never questioning things.

This is also why split testing emails is so important. You may think one subject line will perform better over another, but without testing, you never truly know.

Related: FREE Course: Learn How to Write Better Emails

Brainstorming Technique #6: SWOT Analysis

Create a table to assess the strengths, weaknesses, opportunities, and threats (SWOT) to your current approach to email content. This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate.

As you complete your SWOT analysis, be sure to see what your main competitors are doing and make notes on how you may (or may not) be measuring up with your current approach.

Image source: Wordstream

Brainstorming Technique #7: Turn to Your Readers

Conversations with your subscribers can lead to a treasure trove of email ideas. Ask your subscribers questions and try to find out as much information about them as possible. What do they actually want or need from you? What are their biggest obstacles, goals, or main pain points?

Your subscribers’ feedback will be immensely valuable to your business. You can use it to write your next email, and other types of content like blog posts, videos, and social media posts. You can also take it a step further by using the feedback to correctly position your product, inspire loyalty, and/or develop all-new products.

Brainstorming Technique #8: Start with the Subject Line

Set a timer for 5 minutes. Then, come up with a list of subject line ideas that you would absolutely open if they hit your inbox.

Ask yourself questions like:

What’s the key point in this email that a subscriber would be eager to know more about?

Did I write about something in the email that would surprise the reader?

What do readers need to know right now?

The subject lines you write may even spark some all-new content ideas.

Related: Your Guide to Writing the World’s Best Email Subject Lines

Brilliant Email Ideas, Time After Time

Consistently sending emails is a wonderful way to keep subscribers engaged, but try not to forget that no one wants to open an email that doesn’t actually have any new or useful information. Having a constant supply of fresh email ideas keeps you from getting marked as spam and sent to the junk mailbox, never to be opened again.

On a regular basis, brainstorm new topics through these different approaches and keep a swipe file of your best and brightest ideas. You’ll never hit a bottleneck in ideas for email campaigns again.

Ready to start sending killer emails to your list? Then sign up for AWeber Free today!

The post 8 Top Brainstorming Techniques to Help You Write Killer Emails appeared first on AWeber.

I’m gonna take things way back. During my senior year of high school, I served as the entertainment editor for our school magazine. For my fellow Gilmore Girls fans out there, I felt like Rory writing and editing for her school’s newspaper, The Franklin (minus the uniforms and a character like Paris out to make my life miserable).

Unfortunately, in my very first issue, I learned an incredibly important lesson the super hard way. 🫠

I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing.

I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to the printer. The page looked incomplete and unprofessional, with tiny image icons and alt text where so many awesome images should have been.

This experience is similar to what happens when images get turned off in emails. Just like how my entertainment page looked incomplete (and, IMO, silly) without its images, your marketing emails can look odd if images don’t load, especially if your email is image heavy, or worse, image only.

🫣 The Problems with Image-Heavy Emails

Loading Issues: Image-heavy emails can take longer to load, especially on mobile devices or slower internet connections, leading to frustrated recipients who may abandon your email before it fully loads.

Accessibility: Many email clients block images by default, which means your message might not be conveyed as intended. Without proper alt text, your recipients might miss out on key information.

Deliverability: Emails that contain a high ratio of images to text are often flagged by spam filters, reducing your chances of reaching the inbox.

🖼️ Best Practices for Using Images in Emails

Balance Content: Ensure a good mix of images and text. This not only makes your email more readable, it also improves deliverability.

Use Alt Text: Always add descriptive alt text to your images. This ensures that your message gets across even if the images don’t load.

Optimize Image Size: Compress your images to reduce loading times without sacrificing quality. This enhances the user experience and keeps your audience engaged. A good rule of thumb is to keep your images under 200KB. In AWeber, we help optimize your images to ensure they will display properly in most mail clients!

Why AWeber’s Templates are the Perfect Solution

We understand the importance of balancing visual appeal with functionality. Our email templates are designed to provide a harmonious mix of images and text, ensuring your emails are not only beautiful but also effective and accessible.

With our templates, you can:

Easily Customize: Personalize your emails to reflect your brand while maintaining a professional look.

Ensure Compatibility: Our templates are mobile-responsive and optimized for all devices and email clients.

Enhance Engagement: By following best practices embedded in our designs, you can improve your email performance and engagement rates.

Experiment with our templates and see how a balanced approach can enhance your email marketing efforts today!

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