Category: Advertising

30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your…Continue ReadingGoogle market pulse for search marketers

Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can…Continue ReadingHow To Use Statistics in Digital Marketing

The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming.…Continue ReadingFrom cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and 5 percent better retention…Continue Reading10 SaaS marketers share what’s NOT working in content marketing anymore

You’ve done all the hard work, and your Google Merchant Center has no errors or disapprovals but you still find that many of your products are just not showing in…Continue ReadingShowcase More of Your Products on Google Shopping

30-second summary: The only way to determine any time frames is to determine your client’s goals and flesh out a lot of “it depends” before a commitment There are a…Continue ReadingHow long does SEO take to show results?

For a long time now, brands have requested that their fans submit their images, videos, thoughts, and narratives. User-generated content is an integral component of marketing strategies for several companies.…Continue ReadingWhy Incorporating User-Generated Content on Social Media Will Increase Sales

With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has never been harder. Gone are the days…Continue ReadingCould these alternative SEO techniques be key to ranking successfully?

30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where…Continue ReadingIs Google headed towards a continuous “real-time” algorithm?

Predictive analysis is often applied to manage supply chains and business operations and to analyze consumer behavior. According to Statista.com, predictive analysis is here to stay with a value of…Continue ReadingWhat Is Predictive Analysis and Its Role in a Winning Marketing Strategy

30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly…Continue ReadingIn a sea of signals, is your on-page on-point?

30-second summary: SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy that is reactive in nature…Continue ReadingSEO doesn’t have to be scary: shift from a reactive to proactive strategy

In the modern online world, everyone with an internet connection can be a creator. With so many social platforms, forums, and online hubs, (as well as millions of websites where…Continue ReadingHow the Creator Economy Is Changing Marketing

Do you often find yourself scrolling through TikTok videos or Instagram reels? Let’s face it. Short-form videos are incredibly popular right now, outperforming most other content on social media. Thanks…Continue Reading7 Short-Form Video Trends to Up Your Marketing Game

How much Google Ads budget a business allocates to campaigns has been a question that has lingered for years. Whilst paid marketers around the world would say that their channel…Continue ReadingHow to Maximize Google Ads Results With a Low Budget

30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, it has to take into…Continue ReadingAre the days of pure organic growth over for apps?