Modern brands are reliant upon a stable internet connection. This statement has never been truer than in 2023, and if a company is having issues with its connectivity, everyone will know about it. It is hard to deny that when networks are down, it has a ripple effect throughout the entire organization, and here’s why.
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Table of Contents
Lost Revenue
Lost revenue is a big concern for anyone who doesn’t have a high speed fiber internet connection at their business property. It will be more difficult to perform basic tasks and complete the company objectives like finishing projects and finding new clients. Therefore, revenue that could be there just won’t be as there is no way for it to get through.
Low Motivation Amongst Employees
When employees do not have the tools to carry out their professional duties, they will struggle to engage with the workday. A poor connection is the biggest perpetrator of engagement decline because employees can’t do what they need to do, so they stop doing it. While it may not always be that clear–cut, the underlying message remains the same. People need to be supported with the right tools to do their jobs, and the internet is the most commonly used facet within any company this year.
Client Unease
If the employees are struggling to do what they need to do, this will directly impact the clientsand customers of the brand. Regardless of your niche, an unhappy customer is not something you want to strive for. When projects are disrupted and promises are left unfulfilled, it will cause bad relations. A poor connection can be the root of all of these problems, so you can see why it must be rectified as soon as possible.
Reputational Damage
All of these factors may (and will) lead to reputational damage. Once a brand is regarded as unreliable, it is incredibly difficult to pull back and rally from this accusation or assumption. Word will spread, reviews will be written, and before you know it you are losing subscriptions, being turned down by investors, and experiencing a lull regarding new sales or engagements.
Holding Back Innovation
The future of the world is going to be technology and connectivity. It is already in play, and innovative developments come out of the woodwork at a rapid rate. For any company that cannot stay connected or reliably in tune with the automated world, they will rapidly be left behind. There will be little room, if any at all, for innovative practices to shine through within the organization, and it won’t be long before the whole operation is out of date and irrelevant. To stay in line with consumer demand, you have to be a part of the movement. This is impossible if you are having to refresh a browser or SaaS platform every five minutes.
A poor Internet connection can impact everything from revenue capacity to client relationships. There is so much that can be done to rectify these problems, and it all starts with ensuring you have a reliable provider that has your best interests at heart.
The post How a Poor Internet Connection Impacts Your Business Brand appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.
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