49 Successful Etsy Shop Ideas to Start Earning Money Today

Starting an Etsy shop can be scary, but the possibilities for successful shop ideas are endless, and there are many creative ways to make money.

There are tons of Etsy shop ideas to open today – whether you love DIY projects, want to make money from your hobbies such as needlework, paper crafts, or something trending like adult coloring books!

In this post, we’ll take a look at some very popular types of Etsy shops and what sort of products people could sell on Etsy.

You can also check out our tips on how to open an Etsy shop if you need more information!

Why Sell On Etsy?

Etsy is a great place to sell your products because it can help you build a brand that will be recognized all over the world. They reach millions of people every day!

Etsy is one of the first places shoppers go when they are shopping for cute and personalized gifts, want a variety of options, or want something truly unique.

Having an Etsy shop is also a great way to monetize your hobbies and interests– we only picked the best Etsy shop ideas, but there are many more ideas you can find that align with what you like to make. 

Plus, you can work alone from home, be in charge of the hours you work, and the profit from all your hard work is 100% yours.

Etsy Isn’t Just For Artsy People!

You don’t have to be “artsy” to set up an Etsy store and start selling your products.

Etsy isn’t just for artsy people, and there are Etsy shop ideas that are more than just creating and selling art pieces.

If you’re more skilled at something like writing, photography, or graphic design, for example, you could set up a shop to sell digital downloads of your work through your Etsy shop!

You can even hire a freelancer on Fiverr to help you create your online Etsy business. 

49 Successful Etsy Shop Ideas To Open Today

There are many things you can buy and resell for a profit, or you can make DIY products and sell them.

Here’s a list of Etsy shop ideas and the top products that are popular with buyers- we even include some Etsy shop owners for you to check out!

1. Craft Supplies On Etsy

Craft supplies are one of the top sellers on Etsy and it is one of the most profitable Etsy shop ideas. You can buy and sell various stock for other artists, especially around the holidays!

Shoppers love to buy craft supplies like glue, cutout shapes, paint, yarn, and even buy in bulk to reduce costs and keep their supplies in stock for their own business.

Here are some tips for selling craft supplies to Etsy buyers:

Buy in bulk and make a good profit by packaging them in smaller packages and marking them at a pretty good price.
Try to get samples of the products so you know what they look like and if they will meet your customers’ needs.
Keep the supplies organized and process orders quickly when they come in. It helps you keep up with your inventory plus it keeps your customer happy.
Optimize the words of your Etsy store listings so the listing will show up in the Etsy search and also so customers know what they are buying when they come to your shop.
Make sure you have enough stock on hand during the holiday season.
Increase your monthly sales by offering gift bundles during the holiday season and special occasions.
Don’t forget to add the fees to the price of the item you are selling.

2. Wedding Printables

Wedding printables are ranked as one of the top sellers on Etsy. Wedding items are very profitable because people are willing to pay a lot for these types of items to make their special day even better.

Search for “wedding printables” to get an idea of what items sellers are having successful sales with. Here are some wedding items you can create:

Invitations
Favors
Signs
Games

An example is PaperInnocence.

3. Office/School Printables

Office and school printables are both great Etsy shop ideas- especially for the start of the school year!

It’s a side hustle that doesn’t have much upfront cost because you take the time to make them and then sell them time and again in digital format.

One hour of design can make a digital form you sell hundreds of times, meaning a huge profit margin on your work!

You can even learn how to make them and boost your product offerings with FREE resources like the E-Printables ebook. 

Savvy Business Tip: Watermark your products to protect them from other people profiting off of your work without permission.

An example is WifeTeacherMommy.

4. Organizational Printables

Popular organizational printables such as home finance organization systems, labels for jars, home filing labels, tote labels, and closet storage labels are popular on Etsy.

This type of Etsy product is a big seller because people are always looking for new ways to get organized and labels make life better- trust me, this mom knows from experience!

An example is our own shop, TheSavvyCouple.

5. Printable Games/Entertainment

Parents love printable games to help their kids learn counting and the alphabet!

Plus those printables can keep kids entertained on long car rides or while you’re trying to focus on your own work and house tasks.

You can offer card games, board games, or word puzzles like crosswords through your Etsy shop. That’s why printable games are a big seller on Etsy.

An example is LittelSizzleStudio.

One of our favorite free books to take to learn how to make printables is E-Printables. We’ve read the book and taken their full course and it has helped us in creating our printables.

6. Vintage Clothing

Vintage clothing is one of the big Etsy sellers that offers unique finds and fun retro styles.

People love the thrill of finding vintage items from years gone by! Old retro clothes are for everyday wear if that’s your style or can be used for Halloween costumes or fashion accessories.

An example is CoolAuntVintage.

7. Sewing Supplies/Accessories

Sewing supplies and accessories are a perfect side hustle idea for people who are looking to have a small business on the side.

Many successful Etsy sellers sell sewing patterns, fabrics, notions, and other items that can be used to sew or create clothes.

An example is stitchesngiggles4u.

8. Baby Clothes

Another big seller on Etsy is Baby clothes- because who can resist those adorable mini-clothes and teeny shoes??

People love to dress their babies up in cute, unique outfits. If you sew or can crochet baby items, you have a great opportunity to offer your goods through an Etsy shop.

An example is BlueGiraffeApparel.

9. Baby Accessories

As a mom, I can tell you that one of the best Etsy shop ideas is selling anything baby related! We love unique and handmade stuff for our kids, especially when they’re such great quality.

Many people spend big bucks on handmade items such as baby bows for their little one’s hair and swaddle sacks to bring the baby home in or use in taking their first picture.

If you’re skilled at making baby bows, selling them in an Etsy shop is a great idea. People love to dress their infants and toddlers up in fashionable outfits or give handmade baby items as gifts.

An example is SugarHouseSwaddles.

10. Custom T-Shirts

Custom T-Shirts are a great Etsy product to list in your shop, with endless possibilities and a great return on investment!

If you have a graphic design background, this is the perfect Etsy product for you. You can design t-shirts with funny sayings or even put your logo on them, whatever you want to do that catches customers’ eyes.

An example is Customtrade.

11. Custom Bags/Totes

In addition to t-shirts, you can slap a funny saying or cute pictures on so many other things!

People love to buy custom products with their company logo or event name on it. Bags and totes can be made for school, special occasions, weddings, birthdays, business trips, and more.

An example is CREATENWEARCO.

12. Fabric

Maybe you have an interest in fabrics and want to provide a source for people to purchase quality and unique fabrics for a good price.

Many people make their own clothes and are looking on Etsy for unique fabrics to use. I know you can even make special fabric with characters and animals, which people would love for their custom projects!

An example is SalTexFabrics.

13. Embroidery/Ironing Patches

Iron-on embroidery patches are unique and popular Etsy shop ideas, which is another way people can customize their own stuff but with less work on your part.

Many people love to customize their clothes with color-coordinated embellishments that suit their personality and can be sewn or ironed on.

An example is Sophiepatch.

14. Fashion Accessories

Fashion accessories are another business category that sells well- everybody needs hats, sunglasses, and even belts.

And you can find one-of-a-kind options on Etsy!

People always need new things to keep them looking fashionable without paying extra money on designer labels.

An example is AncientBrand.

15. Homemade Jewelry

If one of your hobbies is making jewelry, you might want to open an Etsy store ASAP to start making money fast.

Etsy is a great place to market your jewelry pieces and designs for sale. People love handmade items that are unique and different from what is sold in stores. I for one love the custom necklaces and rings, perfect gifts for Mother’s day, hint hint!

An example of the homemade jewelry category is TwinkleAmi.

16. Vintage Jewelry

People love the thrill of finding vintage items from years gone by!

You can sell old jewelry online in an Etsy shop and get great prices for your pieces.

You can also create your own pieces to sell, costume jewelry, or even your own fine jewelry if you work with metals.

An example of this category is AmoreTreasure.

17. Holiday Decorations

What better way to get in the spirit of the holidays than to create and list vintage, handmade, or custom holiday decorations on your shop page?

Decorations of all shapes and sizes make for profitable Etsy shop ideas- you have so many holidays to sell for!

People love decorating their homes for holidays and will buy from an Etsy shop that has items that are unique and well-made.

An example is CountryDecorByKelly.

18. Party Supplies

If you love to throw themed parties and have a ton of supplies, Etsy is a great place to sell your party goods.

You can create an Etsy shop and sell customized and personalized items that people will be over the moon about!

An example is MyPartybazaar.

19. Homemade Cards

Love to make greeting cards for your loved ones? An Etsy shop gives you the perfect opportunity to sell your handmade creations.

People love handmade crafts and are always looking for unique card ideas so consider setting up shop on Etsy.

The most popular Etsy shop ideas for cards I saw were Just Thinking Of You, Well Wishes, and some gorgeous scenery cards with mountains and woods.

An example is SlateAndBrushDesigns.

20. Gift Wrapping & Tags

Many people are looking for unique wrapping paper to surprise their friends and family with.

They can be purchased in bulk or themed packages so you will always have customers! You could even make unique printable tags to go along with your gift wrap.

An example is clapclapdesign.

21. Baking Supplies

Sell your unique and hard-to-find baking supplies in your own Etsy shop.

People looking to make their favorite desserts are always on the lookout for specialty ingredients, decorating tools, or fun food molds.

One popular item in this category that Etsy has labeled as a bestseller is a silicone baking mat that has been customized with graphics of cinnamon buns and cute sayings.

An example is SugaryEssentials.

22. Cooking Supplies

If you love to cook, consider starting your own Etsy store to sell cooking supplies. 

People are always looking for unique pots and pans, specialty knives, fun kitchen gadgets like avocado slicers or apple corers, or even gift baskets filled with a variety of cooking tools.

A popular Etsy shop idea I’ve seen lately is well-crafted wooden spoons, some of which are beautifully colored and designed!

An example is CalicuttsSpiceCo.

23. Engraved Cutting Boards

I had to separate this Etsy shop idea from just cooking supplies because cutting boards are a booming industry! 

A well-made cutting board can be $50 – $100, and engraved cutting boards have become a vastly popular gift idea.

Engraved cutting boards personalized with a last name or initials are a great gift for newlyweds, newly engaged couples, or other loved ones.

They are perfect for charcuterie boards for dinner parties or as a noodle board for the stove.

An example is CircleCityDesignCo.

24. Engraved Wood Pieces/Signs

People love personalized and engraved items, and they make for great Etsy shop ideas. Engraved items are a lovely way to show someone how much they mean to you.

When we moved into our first house, our realtor gifted us a beautiful ceramic sign with our name on it and a growing tree to symbolize growing into our new home and family.

Consider selling custom wooden signs, engraved plaques, or other small wood pieces with special sayings or dates of special occasions in your Etsy store.

An example is engravenn.

25. Stickers 

Stickers are fun to collect and can be used as decorations on laptops, water bottles, notebooks, journals, walls, etc! Selling stickers is a great business idea!

You can create them on your computer and either print them on your home printer or send them to a 3rd party printer for printing and to be cut out.

An example is belleamepaperco.

Not sure if creating printables like stickers is something you know how to do? The E-Printables ebook can help you learn to create printables and start your business.

26. Washi Tape

Washi tape is a beautiful and unique way to decorate, seal envelopes, or mark pages in your planner. People love making their planners and journals pretty and will be over the moon for some washi tape!

Shoppers look to Etsy for unique Washi tape to use which makes it one of Etsy’s most popular and profitable categories.

An example is SterlingInkDesign.

27. Ribbons

What better way to dress up a gift than with ribbons? You’d be surprised to know that one of the profitable Etsy shop ideas comes from ribbons!

People are always looking for cute bits of ribbon to make their gifts look extra pretty, dress up outfits, decorate centerpieces, and more for arts and crafts.

You could even sell hair ribbons or decorative tape as well to make more profit from your Etsy shop.

An example is BeautifulRibbon1.

28. Beads

Beads can be used for jewelry, ornaments, and other arts and crafts projects. It is also one of Etsy’s most popular items to sell.

You don’t have to know how to make jewelry! Be a bead supplier by buying good quality and unique beads in bulk.

An example is MaddieMayshop.

29. Feathers

Feathers can be used for various things, making it a great Etsy store idea with a cheap craft supply to sell.

They make great accents to headbands, necklaces, and earrings. Order feathers in bulk and then sell them in smaller bundles to crafters, decorators, or anyone who loves feathers!

An example is MoonlightFeatherInc.

30. Planner & Journals

Planner and journal supplies are some of the best items to sell on Etsy.

People love looking for new ways to decorate their planners and journals, and it’s a perfect place to sell your crafty goods!

An example is TheGiftStudioCompany.

31. Planner Inserts

Let me tell you, busy moms and many others want ways to help them conquer the chaos in their lives. And that’s where your Etsy shop ideas will come from!

Similar to planner and journal supplies, you can have different types of inserts for planners in your store.

Your Etsy store could have a variety of printable lists, cute stationery that matches your shop’s theme, or pre-made kits for people to buy and simply fill out themselves.

An example is our own shop, TheSavvyCouple.

32. Stamps & Pads

Making your own stamps is an art form all on its own. Use a Cricut machine to make your own shapes in various sizes.

In addition to selling stamps, you could also sell stamp pads, ink refills, and other tools needed for customizing all sorts of items, including books, menus, paper bags, and more!

An example is GlitterPuff.

33. House Printables

Perhaps you’ve seen the paper/cardboard houses people have printed and put together. People even have them printed and colored for decorations, gifts, reminders, and whatever else they might need.

House printables can also be silhouette prints you see on invitations or wall art hanging in a picture frame.

An example is JustGreatPrintables.

34. Fancy Invitations

One of the most popular types of Etsy shops is prints and invitations.

It’s a huge market on its own and you can make quite a lot of money selling different types of cards, letters, and other printed goods that people use for weddings, showers, birthday parties, etc.

An example is SomeDoodles.

35. Party Favors

People love to give out party favors as take-home gifts at any type of celebration.

Birthday party favors are a staple and can be stickers, coloring pages, and games, but you can also find themed party favor ideas that match other types of celebrations.

An example is SWIRLLINE.

36. Candles

People are always looking for beautiful candles and creative candle holders to buy online, so some Etsy shop ideas would be making handmade candles, wax melts, those surprise jewelry candles, and more.

Etsy is one of the best places to sell them because it’s a great way to upcycle materials and turn simple items into beautiful decorations that people will cherish forever.

An example is TheDancingWick.

37. Soaps & Bath Bombs

Bath bombs are all the rage nowadays. People will always buy soap, bath bombs, lotions, scrubs, bubble baths, etc. 

You could sell one part of your items as a wholesale supplier to stores or you could sell soaps and bath bombs directly to customers on Etsy.

An example is GorgeousSoap.

38. Custom Nails

Just like candles, people are always looking for new ways to decorate their nails, and your Etsy store idea could be providing interesting nails, stickers, jewels, and more.

Whether you’re selling your custom press-on nail designs or selling premade stickers that they can apply to their nails, people will always buy new ways to decorate them.

An example is LuxeCreationsByLori.

39. Niche Cultures

Etsy is where we go to get the fan gear, so new Etsy shop ideas can be creating merch for whatever fandoms you like.

Video games, anime/manga, cartoons, dungeons and dragons, etc., are always popular with certain age groups, communities, and other niche markets.

Products can be anything from fabric, posters, stickers, cosplay/wigs/jewelry, pins, etc. 

An example is michellecoffeeshop.

40. Digital Downloads

Etsy is a great place to set up shop and sell your digital goods online. People love to buy printable files that they can use right off the computer or print themselves.

Whether you’re selling digital scrapbooking pages, DIY signs/posters for home decor, or any other type of file that people can have printed at their local printers.

An example is OceanWindPrints.

If you want to make easy printables for people to buy and download, read the free E-Printables ebook to find out how to do it and make a great profit. 

41. Plushies

There are so many fun ways to make plushies to make and sell on Etsy.

Unique, stuffed animals and other types of soft toys will certainly help you make money!

They can be DIY or you can sell pre-made items that people buy to add a little cuteness to their life.

An example is SleepWellCorner.

42. Slimes

Slimes are all the rage right now!

For those of you who don’t know what slime is, it’s basically a goopy mixture that people use as a toy to squish and play with- some people find it very relaxing!

You could also sell themed slimes, like ones for holiday seasons or special events, or you could sell slime kits that let people make their own slimes using the supplies they want.

An example of one of the popular shops is TheSublimeSlimez.

43. Pins

Hard enamel pins are the most popular type of pin to sell on Etsy. They’re really popular because they last for a long time (unlike soft enamel pins), stay in place easily, and look nicer than other types of pins.

You can get your custom designs printed onto hard enamel pins that you sell in bulk, or you can sell premade hard enamel pins that just need to be attached to their pin backs.

An example is AlidaPinsCo.

44. Phone Cases

People love to have unique phone cases for their phones. Phones are expensive these days and it’s nice having a fun, pretty case that sets yours apart from everyone else.

You can sell premade cases or you can offer custom phone case designs for people to choose from.

An example is OhSoPrettyCases.

45. Crocheted Anything

You can sell a lot of crochet items on Etsy. That includes everything from scarfs and clothes to plushies and anything else that you can make out of yarn.

You can even make money selling crochet patterns, which would mean you have less product to make and more profitability!

An example is Krwaka.

46. Original Artwork

People love buying original artwork, and many Etsy shop ideas can stem from different art mediums.

Original artwork can be anything from paintings to sketches, photographs, digital drawings, wall art, handmade cards/invitations, wood carvings, etc.

Etsy has a lot of people who are looking for original art items that stand out. You just have to find your unique style that reflects your personality and put it into the artwork.

An example is TrendGallery.

47. Costumes/Cosplays

Adults love dressing up as their favorite characters as much as kids do, so why not sell cosplay items in your Etsy shop?

Whether you’re making your own costumes or selling premade ones that just need to be assembled, people will always buy new ways to dress up as their favorite anime/video game/book characters.

An example is FolkOfTheWood.

48. Gems & Crystals

Crystals are beautiful and there are a lot of different people who want to buy them.

Whether you’re selling large, polished gemstones or tiny tumbled stones for jewelry making, crystals make gorgeous home decor items.

An example is TheRockinJeweler.

49. Pet Supplies/Accessories

Pet supplies and accessories are probably some of the most popular things to sell on Etsy.

People love buying cute outfits for their dogs, cats, and other pets especially when they’re handmade or unique (like crocheted dog sweaters).

An example of one of the popular shops is TagPup.

General Etsy Shop Info

Here is some general info for potential Etsy shop owners to know:

How Much Does Etsy Cost?

There aren’t many start-up costs when you open an Etsy store. The costs of opening an Etsy shop are significantly lower than opening a brick-and-mortar store.

You’ll spend money building your stock, but the Etsy store is inexpensive- you don’t even pay for your shop on the website!

Etsy only has a $0.20 listing fee to list your products in your store, which isn’t too expensive and doesn’t reduce your profit from your sales.

Choosing Your Perfect Store Name

We may have 49 Etsy shop ideas, but you need to find something that resonates with you and pick a catchy name that sticks with people.

Choosing a name for your Etsy shop is an important first step because it will be one of the first things your customers see.

Think about what category of products you plan on selling in your Etsy shop. One way to brainstorm is thinking about your personal interests, hobbies, or even your own name!

Try to brainstorm lots of different ideas for your Etsy shop name and then narrow them down to just a few favorites.

Run your idea and name by friends and family members to get feedback on what they think. And don’t forget to look at competitors to get a feel for what’s popular already- and if the name you like is already taken!

What You Can Sell On Etsy

The sky is the limit with what Etsy business you create to make money.

Some of our favorite Etsy shop ideas and categories include:

Printable budgets
Craft supplies
DIY tutorials
Patterns for hobbies like needlework, sewing, knitting, and crochet
Something new that’s trending- like adult coloring books
Handmade goods like jewelry, bath and body products, clothing, and more

Our Thoughts

Etsy is a great place to start a business, build your brand, and make money.

As you can see the possibilities for items to sell are endless and there are so many Etsy shop ideas you can profit from.

The items sold on Etsy range from handmade goods, craft supplies, unique pet items, wall art, vintage items, prints, and all other sorts of arts and crafts.

If you’re looking for clever DIY projects or profitable sales, there’s something for everyone in our Etsy shop ideas!