If you’ve ever been to a trendy, modern office, you’ve seen how aesthetically pleasing the environment can be for employees. Yet, there’s more to it than how an office should look. It should also reflect your brand and culture, as it’s an opportunity to communicate your values and set the tone for employees, customers and partners.
We’ll cover why office décor is essential and what you can do to ensure your team has a great working environment while staying on brand.
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The Importance of Office Décor
Office décor is more than just a way to brighten up your workspace. It’s a way to convey the personality of your company and the brand you’re trying to build.
Consider how you feel when you walk into a business. What kind of impression do you get? The answer is typically straightforward and has everything to do with the space’s décor.
For example, if your office is furnished with clean lines and smooth surfaces, this shows you value efficiency. Or, if it has an abundance of light, then you value sustainability. By decorating your company’s workplace, you create a sense of purpose, identity and culture.
Office décor is also crucial to creating a productive and enjoyable work environment. In fact, it’s not uncommon for businesses to report that employee satisfaction and productivity have increased due to new décor.
One study revealed that office design directly impacted 96% of respondents and their productivity. That’s why businesses use office décor to make an impact because it increases their overall happiness and well-being.
Plus, when you put branding into the mix, your employees will feel like they’re part of the company, significantly boosting their morale.
Choosing the Right Office Décor
When choosing office décor, there are a few factors to consider.
First, you must align your office décor with the brand by asking yourself a few questions. What does your brand stand for? Do you have any messages reflecting those values, and are there any associated themes or colors?
If so, use them in your decision-making process. This will create a more cohesive and professional atmosphere for your employees and clients.
Next, consider the aesthetic you want to achieve in your office. Is it modern, minimalist or traditional? Do you want something bright and colorful or muted and neutral? Once you’ve decided on the kind of look you’re going for, you can start looking at your options.
You can find all kinds of possibilities for office décor — from personalized wall art to modern lighting fixtures — but it’s easy to get overwhelmed. Start with one area at a time to see how different pieces work together before making big purchases.
How To Incorporate Office Décor Trends Without Sacrificing Brand Identity
Office décor trends can be hard to keep up with as they constantly change. From the latest swivel chair to the newest desk shape, trying something new and exciting can be tempting. While you’ll want to create an environment that inspires your employees, you also want to be careful about losing sight of your brand identity.
Start by choosing one trend that speaks to your company’s values and vision. This could be anything from natural materials like bamboo or cork to bright colors like orange or yellow. Then use this as a starting point for other trends that complement but stay within it.
Consider going with one main color scheme instead of multiple ones. This will keep things cohesive throughout the space while allowing room for variation in furniture design and other accents.
Look for ways to use color and texture in interesting ways. Add bright colors or soft textures to the walls and furniture if you want something more relaxed. Consider using darker colors or hard surfaces if your company is more formal.
Consider looking through interior design magazines or websites for inspiration. This can get you started on finding ways to incorporate the latest trends without feeling like it’s too much or not enough for your brand.
Make a Lasting Impression With Your Brand’s Office Décor
Your office environment can incredibly impact employee satisfaction and brand image. That’s why it’s important to pay attention to the details of your office décor — from the chairs you buy to the paint colors you choose for walls. However, you can make sure to use these tips, so you create an office that’s perfect for your brand and employees.
Eleanor is editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
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