Building successful PPC campaigns for SaaS presents unique challenges even to the most seasoned marketers. First off, sales cycles are lengthy compared to other industries, which makes tracking final conversions tricky. Moreover, the specifics of the SaaS niche requires that PPC campaigns align with the customer’s journey and product/pricing model. And that’s just the tip […]
<p>The post The Most Common Mistakes We See in SaaS PPC Campaigns first appeared on PPC Hero.</p>
