Tomer Treves, the Co-Founder and President of Adnimation, a monetization company that helps publishers maximize their ad revenue joins Enterprise Radio.
Listen to host Eric Dye & guests Tomer Treves discuss the following:
We understand that you developed a proprietary hybrid header bidding technology. Can you explain what exactly it is and how it helps publishers?
How is it possible to serve less ads for higher prices?
Adnimation launched the world’s first Google CTV monetization product – can you talk a little about that and the results you’ve been seeing?
We understand that Adnimation only works with publishers and not advertisers. How come?
We understand that you show publishers their gross revenue, and not their net revenue as per the industry standard. How come?
Why is maximizing your ad revenue even more important given the current market.
Tomer co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks.
He holds an LLM from Tel Aviv University and is also a reserves Captain in the Israel Defense Force’s elite 8200 Intelligence Unit.
In his spare time, he can be found traveling the world as a foodie and a photographer, both much less than he would like.
Website: https://www.adnimation.com
Social Media:
LinkedIn: https://linkedin.com/company/adnimation
Facebook: https://facebook.com/adnimation
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The post The Key for Publishers to Maximize Their Ad Revenue appeared first on Enterprise Podcast Network – EPN.
