The Business of Lightsabers: How Star Wars Merchandise Became a Billion-Dollar Industry

Star Wars’ first release in 1977 brought in millions of dollars that revolutionized movie merchandising. Apart from producing a brilliant and futuristic world, George LucasRead more

The post The Business of Lightsabers: How Star Wars Merchandise Became a Billion-Dollar Industry appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Leave a Reply

Your email address will not be published. Required fields are marked *