Alcohol is a broad term. It refers to lots of different drinks, from whisky to wine, and everything in-between. If you have ever drunk alcohol before, then you will know some brands are better than others. However, determining which brands are best can be very difficult. If you want to have a good time every time that you drink, then you need to find good brands to buy from.
This post will help you by telling you how alcohol brands differentiate themselves, how you can find good brands, and what you should be looking for as a consumer of alcohol.
Product Packaging
One of the main ways that brands differentiate themselves is through their product packaging. You can easily tell one brand from another by looking at its liquor packaging design and logo. Some brands use bright colors, while others use more subdued ones. All you have to do is visit your local grocery store’s liquor aisle to see this. There will probably be hundreds of different bottles and cans there, all with different packaging on them. Larger, more popular brands tend to have better packaging, mainly because they have more money to throw around.
Logos and Slogans
Logos and slogans are other devices brands use to distinguish themselves from one another. Generally speaking, it’s only artisan and craft alcohols that don’t have slogans. Larger alcohol manufacturers tend to have logos and slogans. The Budweiser slogan, for example, is the ‘King of Beers’. Jack Daniels’ slogan is ‘Make It Count.’ Neither of these brands needs a slogan to make them memorable because their logos are instantly recognizable. However, they do it for marketing purposes. Logos and slogans are good for marketing, too.
Brand Storytelling
Some brands pride themselves on their storytelling. It’s common today to see alcohol brands telling their stories in advertisements on television and social media. It is important to note, the vast majority of the stories told by these companies are complete lies. Most of them just had very simple origins, nothing amazing. Brand storytelling is a good way of getting people to buy their products, though. It’s a lot more fun drinking alcohol when you think you’re buying it from a brand with an interesting story, after all. Cheaper, less popular brands do not tend to have stories.
Price Brackets
There are different price brackets too, of course. Some brands are more expensive, like Grey Goose, while others are a lot cheaper, like Smirnoff. Different price brackets divide alcohol into different categories. You have cheap vodka and expensive ones. Generally speaking, more expensive alcohol is brewed more carefully and uses better ingredients. Cheaper alcohol tends to just get you drunk fast. If you enjoy drinking, then you should always try to buy more expensive products. As a general rule, the more expensive a brand’s products are, the better quality its alcohol is going to be. Always read a brand’s reviews before buying their products, just so you can be sure they are worth it.
Finding the Right Alcohol
Consider Type
If you enjoy drinking and want to find the brand of alcohol that’s right for you, then the first thing that you need to do is to consider the type of alcohol that interests you. There are many different types of alcohol. What do you like most? If you are new to alcohol, then consider going to a bar. At a bar, you will be able to try different drinks. Go to a good bar, so there is a large selection of liquors and alcohols for you to choose from.
Affordability
Affordability is another consideration that you need to make. If you want to start drinking more, then you need to factor in your budget. Alcohol is expensive. A bottle of alcohol each week could set you back a lot of money. If you are on a tight budget, then you should be looking for the highest-quality alcohol you can afford. It does need to be noted, cheap alcohol tends to be made using low-quality ingredients, as already mentioned. These alcohols, more often than not, are bad for your body and can leave you feeling extra hungover.
Commercial Distribution
A lot of people find that artisan brands are the best ones to shop with. If you are looking for a new brand to buy, then give artisan brands consideration. The good thing about them is that they tend to use very high-quality ingredients, and usually, don’t charge high prices. Artisan brands have to produce good stuff in order to compete with larger alcohol production companies. If you’re going to buy artisan alcohol, then do your research first. Take some time to make sure the company you are buying from has received positive online reviews, has a good reputation, and is committed to delivering quality alcohol to its customers.
Online Reviews
As mentioned previously, a company’s reviews are a good way of finding out whether or not they’re worth shopping with. Reviews are publicly available. You should be able to find them on your chosen distiller or brewery’s site. However, if you cannot find reviews about the alcohol producer you have chosen, then the next step is to sign up for a forum that’s dedicated to alcohol consumption. These forums are all over the internet, you should have no trouble finding one. Once you have found one, you can begin asking forum users for reviews and recommendations.
Cult Following
If you do sign up for a forum, then you’ll quickly find that certain artisan brands have cultlike followings. A brand with a cultlike following is definitely one that’s worth checking out. These brands tend to increase their followers because of how high-quality the alcohol that they produce is. Unless you are plugged into the alcohol community, there is no way to determine which brands have a cult following and which don’t. Even if a brand does have a popular following, read their reviews.
Alcohol is one of the most commonly consumed drinks in society today; everyone drinks it! If you are interested in taking up alcohol consumption, or already do and just want to find a good brand, then give the tips outlined here some consideration.
The post How Alcohol Brands Differentiate Themselves appeared first on Enterprise Podcast Network – EPN.
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