The digital marketing landscape has undergone a seismic shift over the past decade. Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent. This evolution mirrors the growing complexity of consumer journeys, where decision-making spans multiple touchpoints and moments […]
<p>The post Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data first appeared on PPC Hero.</p>
